Return Africa
Client Description: 
RETURNAfrica is a travel company that, in partnership with local communities, markets, manages and runs a portfolio of lodges and unique travel experiences in South Africa, Namibia and Mozambique. Their offering in South Africa, the Parfuri collection, is based in the 24 000 hectare Makuleke Concession in the northern Kruger National Park. The collection is composed of stays at Parfuri Camp and Baobab Hill Bush House as well as Pafuri walking trails which are 3 night walking safaris through the remote northern Kruger National Park. In Namibia, the collection includes lodges based in the Damaraland region. Big African skies, unusual landscapes and rare wildlife sightings are on offer at the two community lodges here; Etendeka Mountain Camp and Grootberg Lodge-the latter is the first lodge in Namibia to be wholly owned by the community. ReturnAfrica represents Chemucane Community Eco-Lodge in Mozambique. At this exclusive eco-lodge in Anvil, part of the Maputo Special Reserve in Southern Mozambique, guests can experience beautiful beaches and bays, teeming coral reefs, abundant wildlife and spectacular scenery.
Project Description: 
SOMS was asked to create and manage RETURNAfrica's Advertising Campaigns within Google Adwords.